Aimovig

Migraine takes people out of their lives. A birthday dinner gets canceled. A work trip gets cut short. Everything gets planned around when the next one might hit. Aimovig was the first preventive treatment for migraine. So the campaign focused on what it looks like when someone gets their life back. That became I AM HERE.

One word kept showing up in how people talked about migraine. Just. It’s just in your head. It’s just a woman’s thing. It’s just a headache. We built an unbranded campaign around that word and what it does to people who hear it every day.