Delstrigo

HIV treatment has come a long way. The way we talk about it hasn’t. DELSTRIGO is a single-tablet HIV treatment. For the campaign, we put real people living with HIV in front of the camera and let them live.

Alongside the branded campaign, we launched an unbranded awareness effort that put the word “undetectable” front and center, repeating it, reframing it, reclaiming it. With bold typography, we turned a clinical term into a message of visibility and pride. Because living undetectable means living fully, in every sense of the word.